Did you know that Children’s Day wasn’t always celebrated on 14th November? Earlier, it was celebrated on 20th November - a day which the UN observed as Universal Children’s Day. But it was after the death of India’s first Prime Minister, Jawaharlal Nehru in 1964 - who was born on November 14, 1889 - that India started celebrating Children’s Day on his birthday to commemorate him.

The reasons for this are well known among everybody today - Jawaharlal Nehru was popularly referred to as Chahaji or Chaha Nehru due to his immense love for children, and his unending adulation for them. He believed that children were an essential part of the future of the country, and regarding this, he said: “The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country.”

Is it not apt that on Children’s Day, we also remember one of the forces who stood up most saliently for children?

Also known as Bal Diwas in India, Children’s Day is an auspicious occasion which not only celebrates the future prospects which children hold inherent within them, but also the radical possibilities which can come about by educating them. Jawaharlal Nehru was also a key proponent of this: he ensured the establishment of some of the leading universities in India, including All India Institute of Medical Sciences (AIIMS) and the Indian Institutes of Technology (IIT). He also went so far as to initiate the establishment of Indian Institutes of Management (IIM).

That’s why on Children’s Day, Aviva believes it’s important to start investing not only in your child’s future but also on their education. We have a range of plans which are targeted towards children and their ultimate growth. Our insurance plans cover both life coverage as well as specific investment cum insurance requirements such as education. With Aviva Dhan Nirman, for instance, you not only get a guaranteed regular stream of once your policy premium payment term is over, but you also get an added bonus at the end of the policy term as well! Yet another plan is Aviva Live Smart, which is a unit-linked insurance plan that offers the leeway to choose between seven different fund options for wealth generation. Not only is a life cover already included in this, but you also get an included option to partly withdraw after 5 years. Finally, with Aviva Wealth Builder, you can have up to three different policy terms, and you get double the money you pay as premiums at the time of maturity!*

And what’s more is that these aren’t all the plans - there’s a lot more that Aviva has to offer. Click here to learn more about our insurance plans for children today.

Aviva also offers a program called Kidoscope, which is designed specifically to help your child succeed. It’s a special platform tailored to meet your child’s singular needs, and provide you with personalized advice and appropriate guidance. To begin with, it can help identify your child’s proclivities as well as talents through various psychometric tests and scientific assessments. On the basis of your child’s assessment results, you get a dashboard which provides you with tools to help your child hone their talent! These include weekly planners, specially curated articles written by experts in their field, tutorial videos, along with a customized list of talent classes and events around you.

Kidoscope also gives you access to Aviva’s Education Cost Calculator which helps you calculate the overall cost of the path you wish your child to take. Moreover, you also get detailed assessment reports, so that you have a clearer understanding of your child’s performance in all developmental areas, thus making it easier for you to set future goals for your child. For all these reasons and more, you should definitely check out Aviva’s Kidoscope program.

In conclusion, it’s best if you prepare for your child’s future as much as you take care of their present. With Aviva, you get just the right plans to ensure a safe and secure future for your child. Invest in an insurance plan today, and get the benefits that you no doubt will require for a financially healthy future!

*Premium exclusive of taxes and rider

Nov 14/18

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