Parents dedicate their time directly or indirectly to their kids throughout their busy, stressful lives but they always want their children to grow up happy. Parents go beyond their means to hand their children better opportunities so that they can follow their dreams and eventually find success.

Needless to say, parents have unconditional love for their children and they never shy away from that responsibility. When old age beckons, parents tend to need a breather and in need of love and care. They have always been there for you when you needed them while covering your back when times were dire by providing love and support, both emotionally and financially. Your parents sacrificed their present for your future and everything that you have become, and everything that you are going to be in the future is because of their constant love and affection.

This begs the question, what is the best you can do for your parents?

Be The Pillar Support in the Heydays of their Lives

A question which invariably seems to pop us is whether your parents have adequate health cover? Healthcare in India is a challenge considering the low awareness levels. Although India plays host to nearly 17% of the world’s population (Source: Huffington Post), the alarming fact is that it accounts for less than 1.5% of the world’s total insurance premium (Source: Forbes). Moreover, compared to the rest of the world, the current insurance penetration rate in India is incredibly low with less than one-fifth of India's population covered under health insurance (Source: Times of India).

Medical complications are unpredictable and can strike anyone at any given time. The incidences of poor health and complications tend to spike especially when you age. As per statistics released by the Heart Foundation, the estimated heart failure burden in India ranges from 1.3 million to 4.6 million cases per annum. Additionally, healthcare costs are always on the rise and pose the biggest threat to your parent’s accumulated savings. With nearly 70 per cent of the Indian population paying for healthcare services from their own pockets (Source: Forbes), it can put an enormous financial burden on your parents.

In the present day scenario, heart ailment is one of the most common diseases that have been attacking the older population. Good health is indeed the greatest gift for any human being so take care of your parents’ health by having them covered with Aviva Heart Care policy to ensure that they can live a secured and stress-free life post-retirement.

Final Thoughts

This is the time to provide the best care for the ones we love so much so that they can be comfortable and safe in the last stages of their lives. Although you can never possibly pay them back for all that they have done for you, as children, you can at least help make their lives a little better by ensuring that they are financially protected during uncertain times. Make their health a priority and cover them with a Heart Care plan today; after all, it's all about keeping your parents' best interests at ‘heart’.

Disclaimer: Aviva Heart Care is a non linked, non participating health insurance plan.

UIN: 122N113V01

For more details on risk factors, terms and conditions please read sales brochure carefully before concluding a sale.

AN Nov 21/17

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